Negroni Clothing & Caps

Fratelli Frizzanti's Negroni collection brings together clothing and caps for people who enjoy the Italian cocktail and the aperitivo culture around it.

A Negroni combines equal parts gin, sweet red vermouth and a red bitter aperitif, stirred over ice and served with orange. The balance of bitterness, sweetness and botanicals gives it a distinct character despite the simple recipe. Changing the gin or vermouth leaves plenty of room to find your own preferred version.

Its best-known origin story takes us to Florence in 1919. Count Camillo Negroni is said to have asked bartender Fosco Scarselli to replace the soda in his Americano with gin. That stronger variation became the drink we know today.

Our collection shares that affection for a particular order. Retro lettering, color and understated humor run through our approach to Negroni clothing, with pieces for different tastes. Whether you're choosing for yourself or someone whose favorite cocktail you already know, the connection starts with the drink.